David Luiz, along with his family, are expected to arrive in Rwanda today [Thursday] as part of Arsenal’s Visit Rwanda sponsorship to help promote tourism to the region.
The partnership that was struck in 2018 for three years, which recently won an award, has seen a number of Arsenal legends travel to the country to take part in various efforts to raise the profile of the country.
This latest visit sees Luiz hit the country for a two-day break while the rest of the footballing world is enduring an international snoozefest.
“I have heard wonderful things about the breath-taking beauty of Rwanda and its people, and I can’t wait to experience the country and all it has to offer,” Luiz said in a statement.
“Football has the amazing power to bring communities together and drive social change, and the Arsenal shirt has a unique ability to reach fans all over the world.
“I am very proud to represent Arsenal to help tell a global audience of Rwanda’s modernisation into a luxury tourism destination, its amazing culture and its enthusiasm for football development.”
He will also take time to visit the Kigali Genocide Memorial were he will learn more about the 1994 genocide that took place against the Tutsi which still hangs heavy over Rwanda’s global reputation.
Clare Akamanzi, the Chief Executive Officer of the Rwanda Development Board, who penned the agreement with Arsenal, added: “We are happy to welcome David to revel in the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation.
“We have so much to discover, whether it is trekking the endangered mountain gorillas in Volcanoes National Park, lounging along the Lake Kivu beaches or going on safari in Akagera National Park. We welcome the entire Arsenal global family to visit Rwanda and discover why we call our country remarkable.”
Arsenal are obligated under the terms of the deal to send first team players from the men’s and women’s team to Rwanda while also providing coaches for clinics to help develop the game among children of all genders. They have also sent former stars to the traditional gorilla naming ceremony.
Rwanda reportedly saw an 8% increase in tourism in 2018 with 1.7 million people visiting the country.