Juliet Slot

Arsenal and Guinness have signed a multi-year partnership to supply its stout and Guinness 0.0 at the Emirates and global fan events, starting from the 2025–26 season.

Asahi Super Dry signs global partnership to become official beer at Emirates from 2025–26, with exclusive pouring rights and digital fan campaigns.

Arsenal extend partnership with TCL, naming Bukayo Saka ambassador as club prepares for major international campaign across Asia this summer.

Arsenal and ComAve have launched a multi-year partnership to create a new online shopping platform, offering fans interactive experiences and exclusive rewards.

Arsenal announces exciting partnerships with Chivas Regal and Athletic Brewing Company. Fans can enjoy free whiskey, a new stadium bar, and non-alcoholic beer options. Cheers to the new season!

Arsenal FC partners with Athletic Brewing Company, offering fans non-alcoholic beer options at Emirates Stadium.

Arsenal partners with Sobha Realty, renaming its historic training ground to Sobha Realty Training Centre in a strategic move to elevate its commercial profile

Arsenal partners with China’s ZC Rubber, enhancing global presence and marketing reach through this significant collaboration in football and business.

Arsenal announces a multi-year partnership with Hotels.com, offering curated travel packages for fans and providing Hotels.com brand visibility at the Emirates and Meadow Park.

Arsenal welcomes former Liverpool Vice President Omar Mohammed Shaikh as Partnership Sales Director.

Arsenal have joined hands with Betway in a multi-year deal, making the latter their Official Global Betting Partner. The partnership aims to enhance the fan experience by creating exclusive content and more.

Arsenal partners with Unilever’s Dirt Is Good laundry brand to promote the importance of sports and teamwork. A two-year deal, it will also highlight top laundry products.

Arsenal extend their partnership with Cadbury, fostering greater community inclusion, promoting BSL education, and championing women’s football.

Arsenal have appointed Juliet Slot as chief commercial officer which will see her take charge of marketing and other areas of the ‘business’.