Arsenal have secured a new sponsor as Betway joins the club’s growing list of global partners.

The deal crowns Betway as the Official Global Betting Partner of the men’s team, a relationship that promises to augment the fan experience with exclusive content and activations across social media platforms.

• Betway becomes the Official Global Betting Partner of Arsenal, promising to enrich the fan experience with exclusive content and social media activations.
• The partnership includes a commitment from Betway to provide responsible gambling education to Arsenal players and staff.
• Both Anthony Werkman and Juliet Slot express their optimism for the partnership, which further amplifies Arsenal’s commercial strength.

The agreement, announced on 1st September 2023, marks the latest venture for the Super Group-owned Betway, which also has deals with other Premier League clubs including West Ham and Brighton.

Betway and Arsenal have both committed to a multi-year partnership that will see Betway’s branding featured at Emirates Stadium and across various digital platforms.

While the partnership will undoubtedly boost Betway’s visibility, being prominently displayed at Emirates Stadium during Premier League, FA Cup and Carabao Cup matches, it goes beyond mere sponsorship.

Betway is set to offer Code of Conduct and Responsible Gaming training to Arsenal’s players and staff. This initiative aligns well with the club’s ongoing efforts in collaboration with the FA and PFA to educate players on responsible gambling practices.

Anthony Werkman, the CEO of Betway Group, articulated his enthusiasm for the alliance. “We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base,” Werkman said.

He also added that Betway, having a North London office, feels a special connection to the club and is keen to support its domestic and European endeavours.

Juliet Slot, Chief Commercial Officer at Arsenal, echoed these sentiments. “We are pleased to announce Betway as our Official Global Betting Partner,” she stated. “It is a further sign of our commercial strength as a club.”

Besides football, Betway has secured a diverse range of sponsorships in sports such as Tennis, Cricket, Horse Racing, NBA, and the NHL.

This partnership with Arsenal adds another feather in their cap, showcasing their expansive reach in the world of sports sponsorships.