Arsenal have entered into a strategic global partnership with ZC Rubber, China’s leading tyre manufacturer.
This alliance positions ZC Rubber as Arsenal’s Official Global Tyre Partner, integrating the brand into Arsenal’s expansive football network.
Arsenal have announced a new global partnership with ZC Rubber, the leading tyre manufacturer from China.
This collaboration marks ZC Rubber joining the Arsenal family as their Official Global Tyre Partner.
The deal includes a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup matches held at the Emirates Stadium, aligning with ZC Rubber’s aim to expand its global reach.
ZC Rubber, officially known as Zhongce Rubber Group Co., Ltd., is based in Hangzhou, China, and stands as the top tyre manufacturer in the country. Globally, it ranks among the top 10 tyre producers.
The company is also the parent entity for tyre brands such as Westlake, Goodride, Chaoyang, Arisun, Trazano, Yartu, among others.
Juliet Slot, Chief Commercial Officer at Arsenal, expressed enthusiasm about the partnership: “We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals – including our front-of-shirt sponsorship with Emirates. There’s never been a better time to partner with Arsenal, and it’s great to have ZC Rubber with us on our journey. We’re excited to support them in their ambition to reach new audiences around the world.”
Henry Shen, Vice President of ZC Rubber, commented on the significance of this partnership: “We are delighted to be named as the official partner for Arsenal. We especially would like to thank our partner EMW Global for making this happen, as this partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers.
“It is our first time to take part in this global campaign with such a well-known club in the Premier League enjoying a long history and high reputation. Through this collaboration such as field ads, official social media, and player interactive events, we aim to enhance our brand awareness in global markets. We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”