Arsenal have announced an extended partnership with Cadbury, part of the Mondelez International family, who will continue as their official snacking partner.

The long-term agreement, starting from the 2023/24 season, aligns Arsenal and Cadbury in a shared vision for community inclusion, deaf awareness, and the advancement of women’s football.

• Arsenal have extended their partnership with Cadbury, focusing on community-driven initiatives and supporting the deaf community through BSL inclusion.
• The partnership will now include Arsenal Women’s first team, continuing to champion women’s football and fostering the growth of the sport.
• Juliet Slot, Arsenal’s Chief Commercial Officer, and Nick Rogers, Sponsorship Lead at Mondelez International, highlight the shared values and inclusive visions that drive this partnership.

Arsenal and Cadbury are set to continue their fruitful partnership, originally initiated in August 2020, with new a long-term agreement.

This collaboration takes on a more profound significance, as it isn’t solely about football; it revolves around community-based initiatives and the promotion of inclusivity.

The collaboration’s focus is primarily on promoting greater inclusion for the deaf community, nationwide.

This commitment stems from the integration of British Sign Language (BSL) at Arsenal home matches, an initiative undertaken earlier this year.

By partnering with Cadbury, Arsenal plan to provide resources on deaf awareness and BSL education in their 2023/24 matchday programmes.

This move is significant, considering insights from the Cadbury Fingers campaign and the National Deaf Children’s Society revealed that half of deaf Brits often feel isolated due to being left out of conversations.

The partnership will also encompass Arsenal Women’s first team. Cadbury’s existing presence in the women’s game includes relationships with Leah Williamson and Katie McCabe, and this further collaboration will serve to build on these initiatives.

Juliet Slot, Arsenal’s Chief Commercial Officer, expressed her excitement over the extended partnership with Cadbury, highlighting their shared vision for inclusivity within the community.

Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, echoed these sentiments, underlining Cadbury’s commitment to fostering inclusivity in the game.

With both partners looking forward to fostering an environment of inclusivity and a shared love for football, it is evident that this extended partnership aims to make a substantial impact, not just within Arsenal, but within the wider community as well.