Sari van Veenendaal, the former Arsenal and Dutch international goalkeeper, has embarked on a new journey.

She is set to contribute to the evolution of women’s football in a consulting capacity at the KNVB, the Dutch Football Association.

Miedema and van Veenendaal

  • Former Arsenal and Dutch International goalkeeper, Sari van Veenendaal, takes up a consultancy role at KNVB, focusing on long-term development of women’s football.
  • Van Veenendaal aims to apply her extensive professional football experience to drive development within women’s football, both in the Netherlands and internationally.
  • KNVB director, Jan Dirk van der Zee, expresses high hopes for Van Veenendaal’s impact in her new role.

A new role for van Veenendaal

LYON, FRANCE - JULY 07: Sari Van Veenendaal of the Netherlands reacts during the 2019 FIFA Women's World Cup France Final match between The United States of America and The Netherlands at Stade de Lyon on July 07, 2019 in Lyon, France. (Photo by Maja Hitij/Getty Images)
LYON, FRANCE – JULY 07: Sari Van Veenendaal of the Netherlands reacts during the 2019 FIFA Women’s World Cup France Final match between The United States of America and The Netherlands at Stade de Lyon on July 07, 2019 in Lyon, France. (Photo by Maja Hitij/Getty Images)

Following an illustrious career between the posts, former Arsenal and Dutch international goalkeeper, Sari van Veenendaal, has found a new way to stay connected with the beautiful game.

Her expertise will now be leveraged in a consultancy role at the Dutch Football Association, KNVB, where she’ll focus on the long-term evolution of women’s football.

Aiming to shape the future of women’s football

BOREHAMWOOD, ENGLAND - MAY 11: Sari Van Veenendaal, Danielle Van de Donk, Dominique Bloodworth and Vivianne Miedema of Arsenal celebrate with the trophy after the WSL match between Arsenal Women and Manchester City at Meadow Park on May 11, 2019 in Borehamwood, England. (Photo by Catherine Ivill/Getty Images)
BOREHAMWOOD, ENGLAND – MAY 11: Sari Van Veenendaal, Danielle Van de Donk, Dominique Bloodworth and Vivianne Miedema of Arsenal celebrate with the trophy after the WSL match between Arsenal Women and Manchester City at Meadow Park on May 11, 2019 in Borehamwood, England. (Photo by Catherine Ivill/Getty Images)

Van Veenendaal is eagerly anticipating her new challenge. ”

I would like to contribute to the further development of women’s football,” she explained. “Both in the Netherlands and on the international stage.”

She recognises the potential in her role to effect positive changes and bring her experience from top-flight football to the organisational level of the sport.

KNVB’s expectations

LYON, FRANCE - JULY 07: Sari Van Veenendaal of the Netherlands is presented with the Golden Glove trophy after the 2019 FIFA Women's World Cup France Final match between The United States of America and The Netherlands at Stade de Lyon on July 07, 2019 in Lyon, France. (Photo by Richard HeathcoQte/Getty Images)
LYON, FRANCE – JULY 07: Sari Van Veenendaal of the Netherlands is presented with the Golden Glove trophy after the 2019 FIFA Women’s World Cup France Final match between The United States of America and The Netherlands at Stade de Lyon on July 07, 2019 in Lyon, France. (Photo by Richard HeathcoQte/Getty Images)

Jan Dirk van der Zee, director of women’s football and amateur football at the KNVB, expressed his pride and anticipation in having the former international join their ranks.

Van der Zee notes that van Veenendaal’s track record – both on the field as an exceptional goalkeeper and off the field as a passionate professional – will prove an asset in her new role.

Her success and personality are poised to contribute significantly to the advancement of women’s football.

KNVB is confident that with her unique experience and perspective, van Veenendaal will prove instrumental in shaping the future of the sport.