Arsenal’s ‘brand’ is the 7th strongest in the world which will no doubt console all those fans unable to attend the Europa League final later this month.
That’s what it’s all about, right? Brand value? That’s what football is now. No longer a sport for the people it is a money-making vehicle for the already ultra-rich wealth hoarders.
Urgh.
Real Madrid, funded by the Spanish Royal family, top the charts of Brand Finance’s Top 50 Football Brands, overtaking Manchester United, owned by American billionaires.
Top 10 most valuable brands (value in brackets):
- Real Madrid €1.646bn
- Manchester United €1.472bn
- Barcelona €1.393bn
- Bayern Munich €1.3145bn
- Manchester City €1.255bn
- Liverpool €1.191bn
- Chelsea €968m
- PSG €914m
- Arsenal €885m
- Tottenham €758m
It’s worth noting that Manchester City’s ‘brand’ is worth less than they’ve spent on players in the last 10 years.
Top 10 strongest brands (position last year):
- Real Madrid (2)
- Barcelona (1)
- Bayern Munich (4)
- Manchester United (3)
- Liverpool (5)
- Manchester City (9)
- Arsenal (6)
- Chelsea (7)
- Juventus (8)
- Tottenham (10)
