Arsenal have struck an agreement to partner with a beer company in Rwanda as they continue to develop their connection with the country.

arsenal skol brewry
via Arsenal.com

SKOL are expected to announce the partnership with a television ad campaign, special edition co-branded bottles as well as running competitions to win Arsenal goodies including match tickets.

Rather concerningly, a report from Rwanda says, “The boys will also be able to participate in Arsenal’s performances.” I know we’re short on defenders, but this might be taking things a little too far.

Arsenal said in a statement, “We are delighted to welcome SKOL Brewery Limited Rwanda as our Regional Beer Partner in Rwanda, with plans to expand into other territories across Africa over the next two and a half years.”

Arsenal’s Commercial Director Peter Silverstone added: “We are delighted to welcome SKOL Brewery Limited Rwanda to the Arsenal family. The partnership is a direct result of our successful partnership with the Rwanda Development Board and re-affirms our affinity with Africa.

“We have nearly 90 million followers across Sub-Saharan Africa, and we’re looking forward to connecting with new fans in the region whilst sharing our knowledge and experience, developing coaching programmes and helping SKOL Brewery Limited Rwanda build their business.”

Chief Executive Officer of SKOL Brewery Limited Rwanda, Ivan Wulffaert, said, “SKOL Brewery Limited Rwanda are proud of their approach to brewing and product quality. We always take that extra step to ensure the best experience for our customers and consumers.

“We are very happy and proud to partner with Arsenal FC as we view Arsenal as the team that takes great pride in their approach to football and the quality of their play on the pitch. A refined version of the great game.”

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Writer. Feminist. Dreamer. Gooner. Owner of DailyCannon.com, writing about Arsenal since 2008. Sometimes found in the Guardian, Vice.com & elsewhere talking queer issues, politics & football. If in doubt, assume sarcasm.