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LONDON, ENGLAND - FEBRUARY 15: Martin Odegaard of Arsenal acknowledges the fans after the Premier League match between Arsenal FC and Manchester Ci...

Odegaard and Haaland helping drive up Nordic player prices

The Scandinavian football scene is reportedly experiencing a rapid rise in global interest and player valuations, thanks to the emergence of prodigious Nordic talents like Erling Haaland and Martin Odegaard, with clubs and scouts now eyeing the region as a potential goldmine for unearthing the next big European football sensation.