Jens Lehmann has surprised Arsenal by moving to trademark ‘The Invincibles’ before the club considered doing so themselves.
The Daily Mail report that former Arsenal goalkeeper Jens Lehmann contacted the club in late 2022 to let them know he’d secured the branding rights to the Invincibles.
The call was reportedly a shock to the club, who hadn’t considered trademarking the moniker, and didn’t know Lehmann was doing so. Arsenal haven’t moved to contest the trademark.
Lehmann began the trademark process in 2020, and it ultimately cost him up to £30,000, but he now has the legal right to stop other brands calling themselves the Invincibles.
Lehmann claims three production companies have approached him about an Invincible documentary, and the whole squad and Arsene Wenger are on board with him setting up a company, with talks ongoing.
When it comes to Arsenal selling ‘Invincibles’ merchandise, Lehmann suggested he hasn’t discussed the issue with the club yet.
“I’m aware about it,” Lehmann said. “The lady in the shop said it sells like gold dust!
“It’s something we haven’t discussed yet. I do not make decisions by myself. We have to discuss everything, talk to the club. And then the club is coming up probably with some other good ideas.
“If the shareholders say we have to do something, yeah, we may have to do something. But if the shareholders say, “Well, let’s let the club do whatever they want with it and they generate some other attractive opportunities for us…”
“You know, as I said, everybody (and the club) shall be happy.”
Lehmann was in the news in late 2023 following an accusation that he used a chainsaw on a beam in his neighbour’s garage.
The Arsenal goalkeeper was fined €420,000 for two separate incidents involving insult, property damage, and attempted fraud, though he was looking to appeal the verdict earlier this year.