Arsenal is one of the most successful and popular football clubs in England and the world. The club has a rich history that spans over 130 years, and has won 13 league titles, 14 FA Cups, 2 League Cups, 16 FA Community Shields, 1 European Cup Winners’ Cup and 1 Inter-Cities Fairs Cup. Arsenal is also known for its loyal and passionate fan base, which has supported the club through thick and thin.
But behind every great club, there are also great sponsors who help fund the team’s operations, development and achievements. Sponsors are essential for any modern football club, as they provide financial resources, exposure and marketing opportunities. In this article, we will look at the five biggest sponsors of the Arsenal Club for all the times of the club’s existence, and how they have contributed to the club’s success and identity.
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Emirates
Emirates is a Dubai-based airline that operates over 3,600 flights per week to more than 150 destinations in 80 countries. Emirates is also the largest sponsor of Arsenal, having signed a deal worth £100 million in 2004 that gave them the naming rights to the club’s new stadium, which opened in 2006. The deal was extended in 2012 for another £150 million, making it one of the most lucrative sponsorship deals in football history. Emirates also appears on the front of Arsenal’s shirts, and has a dedicated lounge at the stadium for its customers.
Emirates has been a loyal and supportive partner of Arsenal, as it shares the club’s values of excellence, innovation and ambition. Emirates has helped Arsenal reach a global audience, as it flies to many countries where Arsenal has a large fan base. Emirates has also supported Arsenal’s community initiatives, such as the Arsenal Foundation and the Arsenal Soccer Schools.
Adidas
Adidas is a German sportswear company that produces footwear, clothing and accessories for various sports and activities. Adidas is also the current kit supplier of Arsenal, having signed a deal worth £300 million in 2018 that lasts until 2024. Adidas replaced Puma, which had been Arsenal’s kit supplier since 2014. Adidas had previously been Arsenal’s kit supplier from 1986 to 1994, during which time Arsenal won two league titles, two FA Cups, one League Cup and one European Cup Winners’ Cup.
Adidas has been a reliable and creative partner of Arsenal, as it designs and produces high-quality kits that reflect the club’s heritage and identity. Adidas has also collaborated with Arsenal on various campaigns and promotions, such as the launch of the retro-inspired Bruised Banana away kit in 2019, which was inspired by the iconic kit worn by Arsenal in the early 1990s. Adidas has also engaged with Arsenal’s fans through social media and events, such as the Adidas x Arsenal Creator Studio in London.
JVC
JVC is a Japanese electronics company that produces audio and video products, such as TVs, cameras, headphones and speakers. JVC is also the longest-serving shirt sponsor of Arsenal, having signed a deal worth £500,000 in 1981 that lasted until 1999. JVC was the first shirt sponsor of Arsenal, and was also one of the first shirt sponsors in English football. JVC was present on Arsenal’s shirts during some of the club’s most memorable moments, such as the league title win at Anfield in 1989, the double-winning season in 1997-98, and the unbeaten run in 1998-99.
JVC was a pioneering and influential partner of Arsenal, as it helped establish the club as a modern and professional outfit. JVC also helped Arsenal expand its fan base and brand recognition, as it exposed the club to new markets and audiences through its products and advertising. JVC also supported Arsenal’s youth development, as it sponsored the club’s academy teams.
O2
O2 is a British telecommunications company that provides mobile phone and broadband services to millions of customers in the UK and Europe. O2 is also a former shirt sponsor of Arsenal, having signed a deal worth £30 million in 2002 that lasted until 2006. O2 replaced Sega Dreamcast, which had been Arsenal’s shirt sponsor since 1999. O2 was on Arsenal’s shirts during some of the club’s most successful seasons, such as the double-winning season in 2001-02, the unbeaten season in 2003-04, and the Champions League final appearance in 2005-06.
O2 was a dynamic and innovative partner of Arsenal, as it helped enhance the club’s digital presence and fan engagement. O2 also helped Arsenal connect with its fans through various initiatives, such as the O2 Blue Room at Highbury Stadium, where fans could meet players and celebrities before matches; the O2 Arsenal TV, which broadcast exclusive content and interviews with players and staff; and the O2 Arsenal Mobile, which offered fans special offers and services.
Carlsberg
Carlsberg is a Danish brewing company that produces and distributes various brands of beer and cider around the world. Carlsberg is also a former official beer partner of Arsenal, having signed a deal worth £5 million in 2007 that lasted until 2010. Carlsberg replaced Holsten, which had been Arsenal’s official beer partner since 1995. Carlsberg was the official beer served at the Emirates Stadium, and also appeared on the club’s advertising boards and publications.
Carlsberg was a sociable and enjoyable partner of Arsenal, as it helped create a festive and friendly atmosphere at the stadium and among the fans. Carlsberg also helped celebrate Arsenal’s achievements and milestones, such as the club’s 125th anniversary in 2011, when it produced a limited edition bottle of beer with the club’s crest and history. Carlsberg also supported Arsenal’s charitable causes, such as the Arsenal Foundation and the Willow Foundation.