Arsenal’s official new deal with Emirates is larger than previously expected, according to a report.

INGLEWOOD, CALIFORNIA - JULY 26: The Arsenal team line up for a photo prior to the friendly pre-season match against Barcelona at SoFi Stadium on July 26, 2023 in Inglewood, California. (Photo by Kevork Djansezian/Getty Images)
INGLEWOOD, CALIFORNIA: The Arsenal team line-up for a photo prior to the friendly pre-season match against Barcelona at SoFi Stadium on July 26, 2023. (Photo by Kevork Djansezian/Getty Images)

Earlier this month, Arsenal officially confirmed a new deal with Emirates lasting until 2028, with reports suggesting the partnership would be boosted from £40m to £50m-a-year.

However, Lukasz Baczek reports that the deal is actually larger than that.

The new sponsorship agreement will exceed £60m, with additional incentives of several million pounds if Arsenal win the Premier League or the Champions League on top of that.

Nuno Tavares (2L) rejoins training with Arsenal (Photo via Tavares on Instagram)
Players in training with Arsenal (Photo via Tavares on Instagram)

Part of the reason for such a significant increase is reportedly that Arsenal made the case that many of their Premier League rivals have separate sponsorship deals for their training ground shirts.

For example, Tottenham Hotspur have an £8m deal for their training ground shirt sponsorship, separate from their match shirt sponsorship.

Arsenal argued that if Emirates want to sponsor both the match shirt and the training ground shirt too, then they have to pay the market rate on both fronts.

As a result, the belief is that Emirates are effectively paying £45-50m for the shirt sponsorship and £10-15m for the training kit deal, bringing us to the £60m+ total.

Arsenal's Declan Rice (C) and teammates cool down after a friendly football match between the Major League Soccer (MLS) All-Star team and Arsenal FC, at Audi Field in Washington, DC, on July 19, 2023. (Photo by STEFANI REYNOLDS/AFP via Getty Images)
Arsenal’s Declan Rice (C) and teammates cool down after a friendly football match between the Major League Soccer (MLS) All-Star team and Arsenal FC, at Audi Field in Washington, DC, on July 19, 2023. (Photo by STEFANI REYNOLDS/AFP via Getty Images)

Arsenal also renewed their official deal with kit manufacturer Adidas last year, so the Gunners should be in a lucrative situation right now with regards to their two main kit contracts.