Arsenal’s new deal with Adidas will be worth an extra £15m a year plus a significant upfront bonus, according to reports on social media.
Arsenal announced a new deal with Adidas this week, lasting until 2030, or the end of the 2029/30 season. This replaced the club’s previous kit deal lasting until 2024, adding an extra six years to the contract.
In some ways, the new contract was a bit of a surprise, given the old deal still had two years to run. It’s not uncommon for clubs to run their manufacturing deals down to the last moment to try and secure the best extension or alternative offer.
But it seems Adidas made Arsenal an enticing new offer to extend, convincing them to commit for the long term.
Twitter user @DarrenArsenal1 reports that Adidas are boosting Arsenal’s per-year agreement from £60m to £75m, as well as handing the Gunners a significant advance for signing the contract two years before their old deal would have ended.
In addition, Arsenal will of course receive royalties from the sale of shirts manufactured by Adidas, and a potential bonus for winning the Champions League, Premier League, or FA Cup.
Overall, that makes the deal the most valuable kit manufacturing deal in the Premier League, which should always be the target with a new commercial deal for a top club like Arsenal.
As well as the financial upgrade, Arsenal fans will also be pleased that Adidas will continue to work with the club, given the popularity of their kits with the supporters.
If the fans are proud to wear their team’s shirt, Adidas should make more money from sales, which helps Arsenal to get a good deal with their kit supplier.