Arsenal have announced a partnership with global consumer electronics brand TCL, which will become the Official Regional Consumer Electronics Partner in the UK, Middle East, and Africa.

The collaboration aims to provide increased engagement opportunities for Arsenal supporters and expand TCL’s presence in sports.

Uniting fans through sports

In their joint statement, both Arsenal and TCL acknowledge the powerful impact sports have on people around the world and share a mission to inspire greatness. This new partnership will offer exclusive club content to supporters, as well as product deals on TVs, appliances, and more.

“We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world,” said Sunny Yang, General Manager TCL Middle East and Africa. “This partnership will allow us to bring our innovative and high-quality products to Arsenal’s passionate and loyal supporter base in the Middle East, Africa and the UK.

“Our values of progression, positivity and inspiration are aligned to those of Arsenal and we’re excited to work together to engage supporters around the world in their common love for football.”

Juliet Slot, Arsenal’s Chief Commercial Officer, added: “We are delighted to welcome TCL to our family of partners. This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa and the UK.

“We look forward to working closely with TCL to bring the best viewing experience to our fans in those regions.”

Exciting opportunities for supporters

Arsenal fans can look forward to participating in competitions and games, with lucky winners receiving official club gifts and merchandise.

Additionally, TCL customers will have the chance to watch live matches at Emirates Stadium.