Originating in Austria, Paysafecard is essentially a voucher with a PIN code made up of 16 digits. It was founded in 2000 and designed to allow users to pay for products or services without a bank card or, indeed, a bank account. In this way, users do not need to share their personal data and can essentially use the card anonymously.
Over the last few years, the appetite for a card like this has shot up, especially with the concerns at the moment regarding personal data being unwillingly – and often unwittingly – shared online.
For a long time, it has been a popular payment method for online casinos, but another area where Paysafecard is making a difference is in the sport sector.
As of today, the sports betting market has reached around $83.5 billion, with an expected CAGR of 9.2% over the next seven years. As well as this, the eSports market has recently been valued at just over 1.22 billion, with a CAGR of around 7.7% by 2024.
Because of the size of these markets, Paysafecard has partnered with a number of teams and leagues to allow the fan experience to become even more enjoyable and – most importantly – as safe as possible. But who has Paysafecard partnered with and how is it enhancing the fan experience?
Paysafecard’s Partnerships With Sports Teams
One of Paysafecard’s biggest partnerships is with the top-flight FIFA team, NEO. NEO is a title contender for one of the most important Esports competitions and, through this partnership, fans will be able to interact with the team’s activities both online and offline in a way that is both safe and easy.
The benefits for the fans of these teams and leagues are plentiful. For starters, it makes paying for sports related products and events – whether that’s Esports or betting – far easier and quicker. Instead of having to fill in all of your personal information, including your card numbers, address and billing address, all you have to do is type in the 16 digit code and the payment is made.
Paysafecard’s Partnerships With Sports Leagues
In terms of leagues, Paysafecard is also partnering with the A1 Esports league Austria, with one of the most recent activations being a virtual hall of fame, gaming quizzes and collaborative content to be enjoyed during the league’s group phase.
The benefits for the fans are, again, plain to see. Apart from the ease, efficiency and privacy, the payments are also more secure. If there are any security lapses, your Paysafecard will not be affected, and none of your own personal information will be at risk. There are also no fees to pay, which is a big plus.
There are also benefits for both Paysafecard and their partners, of course. According to the A1 Marketing Communications Director, the partnership will “strengthen the focus” of the local Esports scene, which will help them to create more entertainment features for viewers and fans of the league. Upping this content and encouraging fans to take part in weekly events will also grow followings – and consequently the market itself – especially with the incentive of prizes, promotions and deals.
Promotions And Deals For Paysafecard Users
With many of the partnerships that Paysafecard has made, fans are able to involve themselves in interactive events where they can win vouchers, as well as exclusive merchandise. Not only this, but Paysafecard offers free codes just for completing surveys, watching videos or redeeming points. When it comes to sports betting, Paysafecard users are also able to use codes for certain bonuses, including free bets, or betting £10 to gain £50 back in free bets.
In many ways, these deals are there to elevate the participation of sports fans and open possibilities of a wider market. There are many fans, for instance, who are wary of spreading their own personal information online, but the deals and benefits of the Paysafecard partnerships give those fans an incentive to safely and securely sign up and attain their own code.
Once this is done, fans will discover how easy it is to integrate into a particular sporting community and will be able to make more purchases or place more bets with far more efficiency than before – especially with the possibility of rewards that they can attain just for participating.
It doesn’t stop there, either. As Paysafecard grows more popular, it is likely that more and more of these partnerships will come into fruition. As mentioned before, the Esports market is growing, but so too is the hunger for safe and easy online payments.
As of right now, Paysafecard is connecting businesses and consumers across 100 payment types in more than 40 currencies around the world, but this is mainly due to the fact that debit and credit card payments are still prominent. It is hard for consumers to let go of certain habits, after all, which is part of the reason why it is important to connect fans through rewards and deals.
Paysafecard has already proven itself as a mainstay within the sporting landscape. As the Esports market size grows – as well as the sports market overall – the users of Paysafecard will grow with it, meaning it is likely that Paysafecard will partner with other leagues and teams; including more immersive experiences, events, deals and merchandise arriving as a result of the partnerships.
If you are interested in sports – or you are just looking for a safer, quicker way to pay for things online – it’s certainly worth giving Paysafecard a look. As mentioned before, it is not only the sporting arena where it is thriving. There are a number of online games, including casino games, that have Paysafecard options for those wanting a smoother, safer experience whilst playing.
It is likely that, in the future, the concept of bank cards that require your personal information will be a thing of the past. For this reason, it is a great idea to start now and get yourself to grips with a different way of paying. Check out some of the teams and leagues that have partnered with Paysafecard and see what they have to offer. You might just find yourself coming away as their new biggest fan!