Daniel Ek has spent a lot of Wednesday talking about his intentions to buy Arsenal, despite Stan Kroenke saying the club isn’t for sale.

Daniel Ek Spotify
Daniel Ek Spotify

Daniel Ek hadn’t said much about Arsenal before Friday night when he tweeted he wouldn’t mind buying them. Since then, it’s been non-stop coverage of his intentions but little from the man himself.

Until Wednesday.

The Italian Football Podcast landed a nice exclusive, picking up information Daniel Ek told his Spotify employees and staffers when asked how the takeover might impact Spotify.

“The ambition is to return the club to its former glory,” Ek said, echoing comments he made on CNBC as he sets his narrative. “Arsenal is the club I have supported since I was eight years old. So, it’s 30 years now in the making.

“The answer is quite simple: I am a fan first and foremost. I want to create more fan involvement and I want to set a standard and a vision that brings this club back to glory.

“If I can make that happen, then great. That’s what I’m trying to accomplish. It’s too early to say how likely I am to succeed in all of this, but I don’t think there’s been a better opportunity to succeed with this acquisition than at any time in the past 10 years.

“And I don’t think there will be a better opportunity in the next five or 10 years either.”

Given the comments made above and to CNBC, it is clear that Ek is hoping he can leverage his support of Arsenal with fans to get them to apply pressure on Kroenke.

It remains to be seen if that will have an effect. Kroenke is hated by all his sports clubs, and his family don’t much care about the health of their employees, so I doubt what we think of them will matter much.

On Wednesday, it was revealed that Wal-Mart, owned by the family Kroenke married into, could have saved the lives of around 133 employees if they’d allowed staff to take two-weeks paid sick leave during the height of the pandemic.

They didn’t, and more than 7,500 got sick.