Puma have experienced massive sales growth as a result of the tour of Australia, showing the marketing success of the trip.
Puma record triple digit sales growth last week on Arsenal sales in Australian market on back of record breaking tour.
— Darren (@DarrenArsenal1) July 27, 2017
Puma have recorded “triple digit sales growth” in Australia in the last week. The ANZ stadium was packed out twice for each of the Arsenal friendlies, with the majority of the crowd seeming to be dressed in official club replica shirts.
It shows the marketing power of a good tour, and also leaves Arsenal in a strong position when they next plan to negotiate terms with the brand.
When the Gunners initially signed their deal with Puma back in 2014, the five-year agreement worth £30m per annum was the biggest kit deal in British history.
Now however, the Gunners have seen themselves overtaken by some of the other top clubs. Manchester United have since signed a massive new deal worth a reported £76.9m yearly.
Arsenal should be able to get a good deal in the next negotiations, especially since the Gunners were Puma’s biggest football shirt sellers according to a breakdown in 2016 by Total Sportek.
Arsenal, Özil and Alexis are selling so many shirts on a yearly basis, only behind five clubs worldwide according to the list linked above.