The AC Milan PR machine has moved up a gear as they try to sign Lucas Torreira but reports that he’s not happy in London are all nonsense.

Of course, all these claims come from him saying he preferred the weather in Italy just a few weeks ago. At the time I noted it wouldn’t take long for this to be spun and that’s exactly what seems to have happened.

A number of sources in Italy are currently reporting the desire of Torreira, his agent, and AC Milan to bring the Uruguayan back to the country and reunite him with his old Sampdoria manager Marco Giampaolo (now with Milan).

Gianluca Di Marzio claimed on Sky Sports that Milan were working with Torreira’s agent to find the right deal to present to Arsenal, though he admitted the Gunners wouldn’t sell cheap.

Alfredo Pedulla wrote that Torreira is unhappy as things stand, despite not having any particular problem with Arsenal, the league or London. He reportedly just doesn’t feel he fits in.

La Gazzetta dello Sport added that Milan planned to submit their formal offer this weekend, relying on Torreira’s desire to return to Italy to help push the move through. Giovanni Capuano of Corriere dello Sport reiterated the same line.

Gazzetta.it even claimed talks would start as soon as yesterday, and Torreira is one of Milan’s key targets this summer. Meanwhile, Simone Cristao of Radio Rossonera says Arsenal’s financial situation after missing out on the Champions League means they aren’t closing the door completely on a transfer.

‘Sources’ however, told The Telegraph that the player is more than happy at Arsenal, is learning English, and reports he is trying to engineer a move away as ‘wildly exaggerated’.

What is important to remember from Torreira’s statement that is being used so mischievously is that he also said he expected to adapt at Arsenal over the coming years.

But I guess that doesn’t make quite as good headlines.