Recently, Arsenal’s Susana Ferrera, along with Victor Manas, attended the Performance Analysis and New Developments in Football congress at Atletico Madrid and we caught up with her after the event for a quick chat about it.

ubén Reyes, Borja de Matías, Tino Luis Cabrera, Xabier Ruiz de Ocenda, Carles Planchart, Susana Ferreras y Víctor Mañas, protagonistas del simposio / Photo: Alex Marín
Rubén Reyes, Borja de Matías, Tino Luis Cabrera, Xabier Ruiz de Ocenda, Carles Planchart, Susana Ferreras y Víctor Mañas, protagonistas del simposio / Photo: Alex Marín

Manas gave a presentation at the Performance Analysis and New Developments in Football conference along with reps from Atletico and Manchester City but it was Ferreras who stood out as she seemed to be the only woman at the event.

The Wanda Metropolitan auditorium hosted the Congress of Performance Analysis and New Developments in Football / PHOTO: Alex Marín
The Wanda Metropolitan auditorium hosted the Congress of Performance Analysis and New Developments in Football / PHOTO: Alex Marín

After Manas’s presentation, Ferreras, who has over 12 years experience within the sports industry in sports management, analytics, and social media, took part in a round table discussion where she was joined by analysts from Rayo Vallecano (Ruben Reyes), Betis (Tino Luis Cabrera), and Alavés (Borja of Matthias).

“The conference was really interesting as it was focused on the work that football analysts do and how they are using new technologies to accomplish their goals,” Ferreras told me.

Journalist Marcos Lopez moderates the round table / Photo Alberto Molina
Journalist Marcos Lopez moderates the round table / Photo Alberto Molina

“It was great to learn from renowned analysts from clubs like Manchester City and Atlético de Madrid, as well as from Victor.

“The roundtable was a great opportunity to discuss the benefits of using Big Data and to hear about the future of football analysis from different perspectives, mainly from La Liga and the Premier League.”

At Arsenal, Ferreras is charged with “analysing event and tracking data, creating new metrics and algorithms and developing data products to help first team and club in the decision-making process.”

She worked previously for Vodaphone and Telefonica and also delivers university lectures.

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Writer. Feminist. Dreamer. Gooner. Owner of DailyCannon.com, writing about Arsenal since 2008. Sometimes found in the Guardian, Vice.com & elsewhere talking queer issues, politics & football. If in doubt, assume sarcasm.