Arsenal have continued expanding the number of regional partners the club has by striking a three-year deal with Dashan Brewery of Ethiopia as the Official Beer Partner of the club.

In recent months, Arsenal signed a deal with Indosat to become the club’s official telecommunications partner in Indonesia as well as a deal with DJI Holdings as the official Arsenal lottery partner in China.

Dashan Brewery are the latest company to sign a regional partnership with Arsenal as the club continues to try and offer benefits to fans in all corners of the world.

As a result, Dashan Brewery will help market the club in Ethiopia, with fans offered exclusive benefits and will even given the opportunity to club legends who are representing Arsenal.

“Arsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong,” said Arsenal chief commercial officer Vinai Venkatesham. “We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.”

Arsenal are the first Premier League side to announce a regional partnership in Ethiopia, and the chief executive officer of the company is delighted.

“We are truly excited about this partnership,” Devlin Hainsworth said. “Dashen & Arsenal share common values with community being at the heart of both brands. This partnership will see Dashen invest both in grassroots football while at the same time supporting our commitment to creating meaningful consumer experiences.”

It’s nice to see Arsenal continuing to do work which widens the reach of a worldwide club in an attempt to bring all fans closer to what happens in London.

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Usually found watching or talking about English or German football. Interested in tactics (but often despairing a lack of them). Favourite players: Bergkamp, Arteta, Özil