Arsenal have announced a deal with DJI Holdings as an official lottery partner in China.
Arsenal.com revealed the three year deal on Wednesday afternoon, with the website mentioning that DJI will have the opportunity to offer Arsenal fans weekly prizes, including merchandise and tickets to games at the Emirates Stadium.
Vinai Venkatesham, chief commercial officer at Arsenal, said: “We are delighted to welcome DJI Holdings to our family of partners and this will enable the club to connect with more of our fans throughout China.
“We have a big fan following in China and this partnership is a result of a lot of work growing our presence there. We have toured China twice and have developed significant online followings through social media platforms and dedicated local language website.”
The move comes just a week after Arsenal announced a deal with Indosat, one of the largest telecommunications companies in Indonesia. With more deals being done the club are getting ever closer to balancing the finances which have held us back for so long.
A move to the Emirates Stadium has finally started brining in better commercial deals but Arsenal still rely on matchday revenue more heavily than Europe’s leading clubs, who tend to have enormous commercial deals. With more deals being signed with large companies worldwide, the Gunners are finally starting to bridge that gap.