Hotels.com will remain Arsenal’s Official Hotel Partner, with both sides looking to expand travel experiences for supporters following the men’s and women’s teams.
Hotels.com will remain part of Arsenal’s commercial portfolio after agreeing a new multi-year extension with the club, continuing a partnership that has grown alongside the Gunners’ recent success on and off the pitch.
The travel company has renewed its agreement as Arsenal’s Official Hotel Partner, extending a relationship that began in October 2023 and covers both the men’s and women’s teams.
The renewed deal will see Hotels.com continue to receive prominent branding at Emirates Stadium, while also retaining access to players from both squads for marketing campaigns and supporter-focused content.
A central aim of the partnership is to develop Arsenal-themed travel offers and curated hotel packages around home, away and European fixtures, helping supporters organise trips linked to the club’s domestic and continental campaigns.
Arsenal and Hotels.com also plan to produce content designed to connect the club’s global fanbase with matchday travel and wider football tourism experiences.
For Hotels.com, Arsenal’s worldwide profile, strengthened further by the club’s Premier League title, provides access to supporters who regularly travel to watch football, creating opportunities across key international markets.
Arsenal say the partnership’s first three years delivered increased brand awareness and consideration for Hotels.com, while also generating strong global media value.
From Arsenal’s perspective, the agreement strengthens another commercial category within the club’s growing sponsorship portfolio. While it is not a front-of-shirt or kit partnership, it provides a fan-facing benefit through travel promotions, hotel packages and matchday experiences for supporters following the men’s and women’s teams.
Natalie Wills, Senior Vice President of Integrated Marketing and Creative at Hotels.com, said: “There’s no question football has a unique power to unite supporters in a shared passion they’ll cross borders for. As more travellers plan trips around meaningful experiences, we’re investing in partnerships that allow Hotels.com to show up in those moments of inspiration and intent.
“We’ve seen this partnership work. Arsenal gives us cultural resonance, access to the kind of globally engaged traveller we want to reach, and football is an important way for Hotels.com to connect passion with travel. We’re excited to extend our relationship and continue the partnership we’ve created together.”
Omar Shaikh, Global Partnerships & Ventures Director at Arsenal, added: “We’re delighted to continue our partnership with Hotels.com at such an exciting time for the club. Our supporters are at the heart of everything we do, and our partnership has helped create new ways for our global community to connect with us and share in some of our most memorable moments.
“We’re ambitious about building on those foundations, winning more together, growing this incredible community and deepening the connection our supporters feel with our club wherever they are in the world. Our partners play an important role in those ambitions, and Hotels.com shares our passion for bringing our communities even closer to us. We’re excited for the memories and experiences we will continue to create together in the years ahead.”
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