The agreement will give Saint Lucia visibility at Emirates Stadium and across Arsenal’s global digital platforms, covering men’s, women’s and cup matches.
Arsenal have announced a new multi-year global partnership with the Saint Lucia Tourism Authority, making the Caribbean nation the club’s Official Destination Partner.
The agreement will give Saint Lucia brand visibility at Emirates Stadium across Premier League, Women’s Super League and cup fixtures, as well as exposure through Arsenal’s digital platforms and channels.
Saint Lucia is a small volcanic island nation in the Caribbean, known for its dramatic scenery, and tourism industry. The partnership is intended to promote the country’s culture, events and natural attractions to Arsenal’s global support.
Dr Ernest Hilaire, Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, said: “We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base. As Premier League and Champions Cup champions, Arsenal begins the new season with momentum, while Saint Lucia continues to record strong visitor arrivals.
“This partnership is grounded in shared values of social responsibility, resilience and sustainability, reflected in both Arsenal’s work with its supporters and community, and our commitment to our people. We look forward to showcasing Saint Lucia’s vibrant culture, dynamic events calendar and natural beauty to Arsenal supporters worldwide.”
The arrangement extends Arsenal’s commercial reach while giving Saint Lucia access to the club’s international audience across both the men’s and women’s game.
Juliet Slot, Arsenal’s Chief Commercial Officer, said: “We’re delighted to partner with Saint Lucia, a world-renowned destination with a rich history and culture, that share our values of community and an always forward mindset. We want every Gooner, whether they’re in Islington or Saint Lucia, whether they’ve been supporting us for fifty years or five, to feel and see themselves in our club.
“This is an exciting partnership that gives us this opportunity and will help fuel our ambitions of growth and success.”
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