Arsenal have finally announced their new sleeve partner, with Deel replacing Visit Rwanda.
Arsenal have announced their new sleeve sponsorship, with Deel, the global payroll and HR plaftform, which replaces Visit Rwanda.
Juliet Slot, our Chief Commercial Officer, said: “Our iconic kit and sleeve is one of the most visible positions in world football, and we’re delighted to be welcoming Deel’s name there after they joined our family earlier this year.
“Deel will support how we operate as a club as we enter this next chapter in our relationship. All our partnerships play a direct role in delivering our long-term ambition to win major trophies in a financially sustainable way.”
Alex Bouaziz, Co-Founder and CEO of Deel, added: “When we partnered with Arsenal last year, we said this was just the beginning. Arsenal and Deel are already working closely together, and the club will be rolling out Deel’s platform across its workforce and HR operations in the coming months.
“Having our name on one of the most iconic shirts in world football is a proud moment for everyone at Deel, and a reflection of a partnership built on shared global ambition. We’re looking forward to next season and everything still to come.”
Arsenal launch their new kit for the 26/27 season on Friday but you can get a sneak preview of it here now. You can also see the new away kit here, and it’s a beauty.
Arsenal’s deal with Visit Rwanda ran from 2018 and was valued at around £10m-a-year, prompting sustained pressure from fans to drop the sponsor.
Deel is apparently paying almost twice as much to feature on Arsenal’s sleeves with it reportedly being worth £18m-a-year plus bonuses that could take it up to £25m.
This base rate would place it as the third-highest sleeve sponsorship deal in the Premier League, behind United and City, both of whom get £20m-a-season, but should Arsenal hit their targets it would be the most valuable.
- Former Gunner signs to play under his old manager againFormer Gunner Joseph Olowu has completed a move to Leyton Orient, signing to play under the same manager he left Arsenal for.
- New signings debut in Arsenal’s opening pre-season winArsenal kicked off pre-season with a behind-closed-doors win over MK Dons on Saturday, with new signing Christos Tzolis providing an assist in the 3-0 result.
- Who is back in training with Arsenal so far?Arsenal returned to pre-season training this week, but which players are available to Mikel Arteta ahead of the Gunners’ first friendly matches?
- Arsenal explore exciting move for Real Madrid starArsenal are exploring a move to sign Vinicius Junior from Real Madrid, though their interest is currently only at an early stage.
- Ex-Arsenal 41yo announces retirementFormer Arsenal goalkeeper Lukasz Fabianski has announced his retirement from playing professional football, whilst also confirming his future career plan.