In modern football, it’s no longer enough for a team to perform well on the pitch to earn money and attract fans. Now, leveraging the online world and entertainment is equally as important, and Arsenal’s board realises that.
According to recent reports, those at the top in the club are heavily involved in trying to boost the Arsenal brand in new ways. This could involve a new Netflix or Apple TV series, likely taking inspiration from the popularity of the Welcome to Wrexham series available on Disney+, which put a global spotlight on the previously lesser known club. However, there are other verticals that could also be explored.
Gunners Could Look Into an iGaming Expansion
One area that could be an excellent place for Arsenal to reach a much wider audience is iGaming, as this has blown up in the UK over the last few years. No clubs have released a branded game at an online casino yet, but it feels like an untapped marketing avenue and one that someone will break into soon. In America, leagues like the NBA have expanded in such a way, with slots like the NBA Gold Slot, so it’s likely this could be replicated in the UK.
For example, when people play roulette, there are now various options to choose from aside from the standard red and black wheel. These include titles such as Pinball Roulette and Speed Roulette. There’s also Fireball Roulette, which is designed to appeal to football fans. An Arsenal game wouldn’t seem out of place among these games and could encourage more people to follow the club.
Talk of New Netflix or Apple TV Series
One of the best options for entertainment expansion in today’s market is a series on a streaming platform. Arsenal has already taken part in an All or Nothing TV series, and now fans are desperate for more content that takes them behind the scenes.
Welcome to Wrexham has highlighted how there’s an excellent opportunity to attract new fans through a great series, and the Welsh club has picked up thousands of supporters over the last few years. Indeed, a lot of American fans have pledged allegiance to the Ryan Reynolds and Robert McElhenney-owned club, and Arsenal should try to do the same.
There has been some talk of a new Arsenal-related series on Netflix or Apple TV+, but nothing has been officially confirmed yet. One of the new board members is Ben Winston, who has links to Hollywood and has worked with celebrities in the past. There’s a chance that he could use his connections to create unique content and boost the Gunners’ global visibility.
Could Arsenal Also Look into VR Experiences?
As well as moving into established forms of entertainment, Arsenal should also be looking into how they can capitalise on future technology. Virtual reality is expected to be huge in the 2030s, and jumping on this now could prove fruitful.
The club could look into offering VR tours of the stadium or match footage from the perspective of players. There could even be the chance for VR wearers to feel as if they are in the meetings with players, listening to Mikel Arteta’s tactics.
With the Arsenal board having grand plans for the future, there may soon be loads more Gunners content across a range of platforms. This will be great for current fans and will also help attract many new ones to the cause.