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Arsenal announce new partnership

Arsenal have confirmed a new partnership with WhatsApp and Facebook, a move designed to expand how supporters engage with the club across its digital platforms.

LONDON, ENGLAND - FEBRUARY 02: Fans of Arsenal look at a mobile phone as they gather on the outside of the stadium prior to the Premier League match between Arsenal FC and Manchester City FC at Emirates Stadium on February 02, 2025 in London, England. (Photo by Justin Setterfield/Getty Images)
Photo by Justin Setterfield/Getty Images

The agreement will see the two social media services become Official Partners, with the focus placed on strengthening communication with supporters and creating new shared spaces for fans worldwide.

Arsenal said the collaboration will roll out over the coming months and will centre on deeper storytelling, community interaction and improved access to club content.

Supporters can expect new ways to follow updates from across the club on WhatsApp and Facebook, alongside behind the scenes access spanning Arsenal’s teams.

SOUTHAMPTON, ENGLAND - MAY 25: Myles Lewis-Skelly of Arsenal sits on top of a Nike Flight Match Ball and checks his phone prior to the Premier League match between Southampton FC and Arsenal FC at St Mary's Stadium on May 25, 2025 in Southampton, England. (Photo by Charlie Crowhurst/Getty Images)
Photo by Charlie Crowhurst/Getty Images

The partnership will also introduce dedicated online spaces intended to bring supporters together and celebrate the club’s global fanbase.

The announcement reflects Arsenal’s continued emphasis on digital engagement, with the club increasingly using social platforms (but not Bluesky) to reach supporters beyond matchdays and traditional media.

Further details are set to be released in due course through Arsenal’s official channels.

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