Arsenal have announced a new global partnership with Dubai-based Sobha Realty.

Arsenal transfer team: Mikel Arteta-Vinai-Edu People responsible for Arsenal's transfer window
Edu Gaspar, Mikel Arteta, and Vinai Venkatesham pose in front of the Arsenal training ground at London Colney

Earlier this week, Lukasz Baczek reported that Arsenal would announce a new multi-year global partnership with international luxury developer Sobha Realty on Friday.

The brand was set to become the official global real estate partner of Arsenal, with the announcement of the new partnership to be accompanied by a drone show at Jumeirah Beach Residence.

Arsenal themselves had already hinted at the announcement on their Instagram story, as seen below.

Arsenal's Instagram story teases the announcement of a rumoured new commercial deal
Arsenal’s Instagram story teases the announcement of a rumoured new commercial deal

Instagram account LovinDubai have also hinted at the announcement, with a video clip showing an edit of an Arsenal banner unfurling in Dubai.

Arsenal have now confirmed the deal, with Chief Commercial Officer Juliet Slot saying: “I am delighted to be in Dubai to sign this agreement and officially announce our new partnership with Sobha Realty.

“It is important that our partners share our vision, and Sobha Realty’s strong heritage in the region and its unwavering commitment to always moving forward match our own ambitions as a club.

“This is our first Official Global Real Estate Partner, a further sign of our commercial strength, and ability to continue attracting new partners from a diverse field of industries and backgrounds.

“We look forward to working with Sobha Realty in the years ahead and supporting its growth as a brand across the world.”

Vinai Venkatesham
Vinai Venkatesham

Arsenal have been working hard to capitalise on the team’s recent upturn by securing new commercial deals, and this partnership looks to be the latest success on that front.

Amid the news of Vinai Venkatesham’s departure from the club next summer, Arsenal will be looking to make the most of the remainder of the season while he’s still involved. Deals like this are reflections of that ongoing work.