Camden Town Brewery extends its partnership with Arsenal, launching the North London is Red Lager as a symbol of their continuing collaboration.

• Camden Town Brewery extends its partnership with Arsenal, starting from the 2023/24 season.
• The partnership celebrates with the launch of a new beer, ‘North London is Red’ Lager, dedicated to Arsenal’s fanbase.
• Camden Town Brewery offers Arsenal supporters a chance to win tickets for the first Premier League match of the new season.

Arsenal have announced the extension of its partnership with Camden Town Brewery, the official beer partner since July 2019.

The partnership is poised to forge into a long-term agreement starting from the 2023/24 season. To celebrate this renewal, Camden Town Brewery has launched a unique beer called the ‘North London is Red’ Lager.

In honour of the Arsenal family globally, the lager was conceived in consultation with Arsenal’s supporters. Taking to social media, fans shared their favourite football moments, matchday rituals, and football icons, culminating in the creation of this special beer.

The can’s design showcases illustrations crafted by fellow Arsenal enthusiast Texas Blue Maragh. The new lager provides a unique spin on the classic Hells, with added elements to give the ‘North London is Red’ Lager its distinct red hue and fruity flavours.

Additionally, Camden Town Brewery is offering Arsenal fans an exciting opportunity. Supporters stand a chance to win a pair of tickets to Arsenal’s first Premier League match of the new season.

Holly Gibson, Head of Brand Experience & Partnerships at Camden Town Brewery, expressed pride in the achievements of the partnership. From supporting Arsenal in achieving record ticket sales and attendees to the Women’s Super League, to introducing the first-of-its-kind reusable cup scheme in the Premier League, Camden Town Brewery has been a progressive collaborator.

On Arsenal’s end, Juliet Slot, Chief Commercial Officer, shares the excitement. Camden’s beer has become a significant part of the matchday experience for the passionate Arsenal fanbase, contributing to the fantastic atmosphere at Emirates Stadium.

The unveiling of the new ‘North London is Red Lager’ beautifully symbolises the shared commitment and the way forward for the renewed partnership.

The ‘North London is Red Lager’, with an ABV of 4.8%, is available for a limited time only.

Arsenal fans can purchase it at £6 for two 440ml cans via the Camden web shop.