Arsenal Women have extended their partnership with global payment technology firm Mastercard in a long-term agreement that builds on their initial deal signed in May 2019.
The extension comes at a time when women’s football is experiencing a surge in popularity following the Lionesses’ success last summer.
Through the partnership, Mastercard is supporting the growth of women’s football and providing bespoke branded content for the team’s matches.
The continuation of the ‘Matchday Moments’ and ‘Moment of the Match’ series follows a record-breaking Barclays Women’s Super League attendance for Arsenal earlier this season.
The partnership also enables Mastercard to promote gender equality and good governance in sport.
Mastercard has a long history of supporting women’s football and is committed to gender equality across its investments in women’s sport.
Juliet Slot, Chief Commercial Officer for Arsenal, said the deal shows growth in women’s football and Arsenal’s continued investment to make the game attractive to commercial partners.
Slot said: “Our extended partnership with Mastercard is another strong indicator of growth in women’s football and Arsenal’s continued investment to make the game a strong proposition for our partners.
“We’ve seen recently in our matches that the crowds are coming, and now commercial partners are also coming.
“Mastercard were our first women’s only partner and we applaud their foresight and for all they have done to work with us on promoting women’s sport. Having bold, like-minded partners like Mastercard and Il Makiage are key to sustainable growth.
“We’ve been pioneers in women’s football since 1987, but true pioneers don’t stand still, and we’re excited to build on the progress we’re making together.”
Agnes Woolrich, VP Marketing, UK&I, Mastercard, added: “Supporting women’s football is a unique way to connect with fans, promote gender equality, and inspire the next generation.
“It’s not just about sponsorship – we want to advocate for women who are breaking down barriers, help boost participation, and truly support the growth of the women’s game.”