The Premier League is on the brink of securing a huge deal with video games maker Electronic Arts (EA) which should see Arsenal benefit to the tune of £24.4m.

According to Sky Sports News, the 20 Premier League clubs were recently briefed on a new six-year partnership worth £488 million ($669 million) with EA Sports, which is close to being finalised.

Under the terms of the deal, EA will continue to be the lead partner of the Premier League and retain its exclusive video game license.

An unnamed club executive confirmed to SSN that the deal would generate more than £80m annually for the league. The new agreement is reportedly worth more than double the current deal between the two parties.

The financial strength of the Premier League, as demonstrated by this deal with EA, is said to have helped convince the clubs that were considering joining the European Super League in 2021 to stay with the Premier League.

It is widely considered to be the most financially robust league in world football.