It’s been a strong start for Arsenal into the Premier League season 2022/23. Five games, five wins, top of the table – it’s not that it’s completely unexpected, but a little surprising at least.
But it’s more than that because Arsenal has been making news on and off the pitch. Last month, the North London team announced a huge new sponsorship deal with Prime, the drinks co-founded by social media sensations KSI and Logan Paul’s.
The Paul Brothers are Big in Business
Prime adds itself to a list of prominent Arsenal sponsors, including Adidas, Emirates, Lavazza, and eToro. For Logan Paul, it’s yet another successful business after earning a fortune through his Youtube channels, podcasts, and boxing matches.
Logan and Jake Paul – it seems that whatever the brothers’ touch turns into gold. Earlier this year, Jake Paul announced the launch of Betr, a peer-to-peer gambling platform with no central party. It’s a bit of a revolution from traditional gambling websites, like online casinos and bookmakers.
At Betr, you’re betting against another person (that you don’t know) instead of a bookmaker or exchange. If you’re familiar with short and long positions in the stock market – it works a little bit like that.
When you ask Jake Paul, Betr will be the next one billion unicorn company. While naturally, you might point out his big mouth, his success has repeatedly proven him right.
On Path to Surpass $200 Million From Sponsorship Deals
Last season, Arsenal earned north of $100 million from its sponsorship, and there is a good chance the North London club will surpass the magical 100 million mark this season.
The deal with Emirates alone guarantees $56 million per season ($280m for five years), and Adidas will add another whopping $78 million on top of that. The Rwanda government will pay up to $14 million annually to promote tourism through their Visit Rwanda initiative.
$148 million per season, and that’s only from Arsenal’s lead partners. Add nine official sponsors (including Logan Paul’s Prime) and six regional partners, and we’re scratching the $200m mark.
Arsenal With a Busy Summer Transfer Window
The money is much needed for Arsenal, considering the club of Mikel Arteta was one of the busiest teams during that period.
Technical director Edu, whose responsibility includes signing off transfers, spent in excess of £110 on five top players. Oleksandr Zinchenko and Gabriel Jesus came from Manchester City, costing the club a total of £77 million. Fabio Vieira reportedly cost Arsenal £31.5 million to exist his contract at Porto early, and Matt Turner and Marquinhos add close to another £10 million expenses to Arsenal’s PL statement.
Arsenal didn’t do much to recoup their spending on the outgoing side. Konstantinos Mavropanos left for Stuttgart (£2.8m), Daniel Ballard to Sunderland (£2m), and Lucas Torreira to Galatasaray (£5.5m). All others left the North London team on a season-long loan and will return next year unless Arsenal and the new squad strike a deal.