£200m Manchester United blow serves as warning to Arsenal

Manchester United, ManU fan protest - Old Trafford Fans holds up a banner as they protest against the Glazer family, owners of Manchester United, before their Premier League match against Liverpool at Old Trafford, Manchester. Issue date: Sunday May 2, 2021. Copyright: Barrington Coombs
Manchester United, ManU fan protest - Old Trafford Fans holds up a banner as they protest against the Glazer family, owners of Manchester United, before their Premier League match against Liverpool at Old Trafford, Manchester. Issue date: Sunday May 2, 2021. Copyright: Barrington Coombs

Manchester United have lost a 10-year, £200m sponsorship deal in the wake of their fans’ anti-Glazers protest and Arsenal need to be careful they don’t start losing deals, too.

Manchester United, ManU fan protest - Old Trafford Banners near the stadium as fans protest against the Glazer family, owners of Manchester United, before their Premier League match against Liverpool at Old Trafford, Manchester. Issue date: Sunday May 2, 2021. Copyright: Barrington Coombs
Manchester United, ManU fan protest – Old Trafford Banners near the stadium as fans protest against the Glazer family, owners of Manchester United, before their Premier League match against Liverpool at Old Trafford, Manchester. Issue date: Sunday May 2, 2021. Copyright: Barrington Coombs

When it comes to commercial deals, Arsenal look like total chumps beside the behemoth that is Manchester United’s global dominance.

Second in the league and in the Europa League final, they are also a much more attractive proposition for sponsors than Arsenal who are a total shambles both on and off the pitch.

So, it should be very concerning to Stan Kroenke to see a £200m United deal go down the toilet because the business doesn’t want to be targeted by United fans.

On Friday night, United’s group managing director, Richard Arnold, was reportedly told that The Hut Group would not be proceeding with their 10-year, £200m deal to sponsor the club’s training kit, replacing Aon with Myprotein. The deal, which was due to start on 1 July, will now not be happening.

It is a massive blow for the club but a superb win for fan groups who are hoping that by targeting advertisers they can hit the Glazers where it matters and drive them from the club.

United’s deal with Aon expires on 30 June and The Guardian report that “United may struggle to strike a new deal of similar value to that proposed with THG.

“It is understood THG, a multibillion pound company with offices near Manchester Airport, was concerned that as a local business it would be targeted by disaffected fans in Greater Manchester.”

Over to you, Arsenal fans…