Daniel Ek hasn’t even made his bid for Arsenal and The S*n are already trying to link his move with a price rise at Spotify.

Daniel Ek Spotify
Daniel Ek Spotify

On Friday, Daniel Ek tweeted that he would be open to buying Arsenal. On Monday, Spotify announced they were raising their prices, prompting some in the media to draw an unfair and downright spurious connection.

This is the headline you are greeted with on the actual article page:

The S*n - SPOT OF BOTHER Arsenal fans go wild as Spotify hike subscription prices up on same day founder Daniel Ek begins £1.8bn takeover bid  - 26 April 2021
The S*n – SPOT OF BOTHER Arsenal fans go wild as Spotify hike subscription prices up on same day founder Daniel Ek begins £1.8bn takeover bid- 26 April 2021

But this is the headline on the site before you get to the page:

SPOT OF BOTHER Spotify hike subscription prices on same day Daniel Ek launches takeover bid, The S*n, 26 April 2021
SPOT OF BOTHER Spotify hike subscription prices on same day Daniel Ek launches takeover bid, The S*n, 26 April 2021

The entire S*n ‘article’ is based on nothing more than tweets from Arsenal fans, with a few Chelsea fans thrown in to try and generate extra controversy.

There is absolutely no link between the two matters with the Spotify price rise no doubt in the works for longer than just this weekend.

Most people will know this, still, the headline on The S*n’s website was annoying. Along with the Mail they do this sort of thing all the time, linking two unrelated issues to generate an outrage headline knowing most people won’t even read the article. And while the response of many is ‘just don’t read The S*n of Mail’, a sentiment I heartily encourage, too many people already do to just ignore them.

Ek is reportedly in talks with Thierry Henry, Partick Vieira, and Dennis Bergkamp about forming a consortium to buy Arsenal from Stan Kroenke. As amazing as that sounds, I’m keeping my party hat in the closet for now.

Silent Stan has shown no indication that he wants to sell, nor does he seem bothered in the slightest that he’s hated.

He’s hated at all his sports franchises.

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Writer. Feminist. Dreamer. Gooner. Owner of DailyCannon.com, writing about Arsenal since 2008. Sometimes found in the Guardian, Vice.com & elsewhere talking queer issues, politics & football. If in doubt, assume sarcasm.