Arsenal fans donated just under £6,000 to Islington Giving in 20 hours, in a protest against the £14.95 Premier League pay per view charge.
The Arsenal Supporters’ Trust set up a campaign against the £14.95 pay per view charge this week, suggesting fans boycott the weekend fixture against Leicester City and donate the money to Islington Giving instead.
The £14.95 charge certainly doesn’t make any sense. You can sign up for Now TV for 24 hours and watch any games on Sky for £10, and that might include multiple matches depending on the day.
So why is it an extra £4.95 for just one game, more money for less content?
The EFL’s iFollow service has a £10 charge per game, with much smaller fanbases than the likes of Arsenal. So they’re bringing in significantly less money than the Premier League would by charging £10 a game, and they’re still finding enough to broadcast.
The recent League Cup game against Leicester City, which Arsenal fans also had to pay to stream, was also £10. Though there were some grumbles, there weren’t any campaigns and boycotts against that.
The price point was clearly a huge blunder, and if they don’t fix it quickly, supporters will lose interest in paying anything at all.
In the meantime, it’s great that the money is going to a much more worthy cause.