Liverpool look set to sign a new bumper deal with Nike, bringing to an end to their partnership with New Balance, but how does Arsenal’s ‘record-breaking deal’ stack up less than a year later?

BLACKBURN, ENGLAND - JULY 19: Dominic Solanke of Liverpool during the Pre-Season Friendly between Blackburn Rovers and Liverpool at Ewood Park on July 19, 2018 in Blackburn, England. (Photo by Lynne Cameron/Getty Images)
BLACKBURN, ENGLAND – JULY 19: Dominic Solanke of Liverpool during the Pre-Season Friendly between Blackburn Rovers and Liverpool at Ewood Park on July 19, 2018 in Blackburn, England. (Photo by Lynne Cameron/Getty Images)

Although Arsenal’s £300m deal with Adidas over five-years was record-breaking at the time it was agreed, it didn’t take long for Manchester United to sign a better one.

Arsenal’s is worth £60m-a-year while at Old Trafford they rake in £75m-a-year for theirs.

Now, Liverpool look set to increase theirs as well with the Daily Telegraph reporting it will ‘comfortably eclipse the £45 million a year’ that they currently earn with NB.

190924 daily telegraph liverpool nike deal
Daily Telegraph 24 September 2019

Any new deal with Nike will kick in from the start of the new season as the NB deal expires at the end of the current campaign.

Liverpool are hoping to get close to £75m-a-season as they capitalise on their position as Euorpean Champions.