Norwich are capping all Premier League tickets for supporters at their ground at £30 in a gesture that will surely win them lots more fans around the country.
As we know, prices at Premier League grounds are completely out of hand with fans from lower-income backgrounds being picked out of games with increasing regularity.
Although we already have an away fan cap, Norwich’s gesture will see all tickets cost just £30 for the 19/20 season in a move that makes a lot of sense.
TV revenues are so astronomical now that gate receipts are not quite as important as they once were. The value of having a ground full of passionate supporters who can also afford to feed their families after paying for a match ticket, however, is priceless.
“We believe as a football club that we have phenomenal support and we shouldn’t price people out of football”, said the chief operating officer, Ben Kensell. “So we decided that if £30 is fair for away supporters, then £30 is also fair for home supporters considering the price of a home ticket the last time we were in the Premier League.
“No one in the ground from a general admission perspective next season will pay more than £30. That, as a club, sets us apart and we’re really proud of that. We think it’s the right thing to do.”
Well played, Norwich. Well played.