Heather O’Reilly believes England needs to show more personality if it is to better engage with its fans.
The former Arsenal attacker who won the 2012 Olympics and 2015 World Cup with the WUSNT thinks that the Three Lionesses are lagging behind the States when it comes to building the profile of the women’s game.
“They’re getting it done on the field,” she told the BBC’s World Football programme.
“But I’d like to see those women show a little bit more connection and personality to the fans.
“Fortunately or unfortunately, I think that sort of differentiator is needed in the women’s game.
“Not only do you need to get it done on the field but you need to enhance and create a little bit of brand so you stick with the fans. That’s just the nature of the sport right now.
“It’s up to the individual. Some players really embrace fame and some players really want to get down to business and play their football. But they need some characters to step forward and not be afraid of a little spotlight.”
O’Reilly signed for Arsenal in January 2017 and went on to make 38 appearances for the Gunners during her 18-month spell in north London. She scored four goals in that time.
She arrived at the club as an instant fan favourite thanks to her achievements before signing that include three Olympic gold medals.
While with Arsenal, O’Reilly expanded her trophy cabinet to include an FAWSL Cup.
O’Reilly announced her international retirement in September 2016 after 15 years with her country that saw her win 231 caps, score 47 goals and create 55 assists.
Still only 33, she currently plays for North Caroline Courage