A report in Spain claims Arsenal’s deal with Adidas could help Real Madrid earn up to £1billion from the sportswear giants.
Arsenal are believed to have struck a deal worth £300m over five seasons that will see them abandon Puma after only one contract and re-join the Germans.
Defensa Central believe this move could ultimately benefit Real Madrid with Arsenal’s ‘juicy contract’ laying the groundwork for the Spaniards to ask for significantly more given their recent successes in the Champions League.
Given Arsenal’s deal is worth £300m and Manchester United’s deal is worth £750m over 10 years, Real Madrid could sign a contract worth a staggering £1bn.
“Both Arsenal and Manchester [United] have not achieved important titles in recent seasons,” the Spanish publication writes. “For the second consecutive year the Arsenal does not dispute the Champions League, and United won the Europa League two seasons ago, but, despite not having been so accurate in sports, have signed large contracts with Adidas.
“All this suggests that Real Madrid, with the four Champions Leagues achieved in the last five seasons, deserves a renewal with Adidas that exceeds one billion euros, or at least that the numbers offered to whites are close to that number. It would be justice for the merits of the best club in the world.”
Puma, who chased Arsenal for years only to end up being a major disappointment, are set to replace the Gunners in their portfolio with Manchester City.
Arsenal signed a five-year-deal with Puma worth £150m in 2014, which was highly lucrative compared to their Premier League counterparts at the time.
Since then, however, rival clubs have gone on to sign even better kit deals, blowing Arsenal’s out of the water.
Chelsea’s deal with Nike is said to be worth £60m a year for 15 years, while Manchester United earn £75m a year from Adidas. Arsenal have fallen behind their rivals commercially and changing kit suppliers would certainly help them bridge the gap.
It’s been over two decades since Arsenal were last partnered with Adidas but a renewing of acquaintances is on the horizon.
PUMA and Adidas were set up by brothers after the pair fell out during the First World War.