Arsenal have entered a partnership with travel insurance company Cover-More.
The partnership will last for three seasons and grant Cover-More exclusive access to the club.
According to FC Business, Cover-More will create Arsenal travel insurance, car-hire insurance, match-ticket cancellation insurance solutions for fans travelling and attending matches, and packages for fans who travel with the club on pre-season tours.
In return, they will become a partner of the Emirates Stadium tour, which draws 250,000 visitors every year, and will receive promotion through the club’s digital channels. They will also appear in matchday advertising on the LED boards and on interview backdrops.
Speaking on the partnership, Arsenal’s Chief Commercial Officer Vinai Venkatesham said: “We’re pleased to welcome Cover-More into our family of official partners.
“After our hugely successful pre-season tour in Sydney, we are delighted to be partnering with this leading Australian-headquartered brand on a global basis.
“I’m certain that we can support Cover-More’s global growth plans while providing our supporters with insurance packages that help and protect them at home and on the road.”
Cover-More are described as a “global specialist and integrated travel insurance and medical assistance provider” are part of the Zurich Insurance Group and operate in 14 countries, including the UK, Australia, New Zealand, China and the USA.
Arsenal have received criticism recently for their lack of commercial partnerships in comparison to their rivals.
However, it seems the commercial team at the club are seeking out new partners and agreeing deals as the season goes on.
The Arsenal-Cover More partnership will come into effect from December 2017.