Arsenal have extended their partnership with Chinese technology and media company BNN Technology.

Arsenal have announced that their partnership with the technology, content and services provider will run until the end of the 2019/20 season.

The China-based company will have exclusive rights on Arsenal content in China, allowing them to show behind-the-scenes footage to Arsenal’s Chinese fans. The new agreement also allow BNN Technology to set-up an Arsenal shop in China, where they will sell replica kits and training gear.

Arsenal are expanding commercially around the world and are seeking to connect with their many fans in China.

They visited China this summer as part of their pre-season preparations, although the conditions during their stay were not ideal. A combination of hot, humid weather and illness made for a difficult visit.

Still, this is something Arsenal have to do if they want to be one of the biggest clubs in the world.

Arsenal will also assist in BNN’s “Coaching for Coaches” initiative, which aims to produce high quality coaches that will aid in the development of more home-grown Chinese players.

Speaking of the deal, Arsenal’s Chief Commercial Officer Vinai Venkatesham said: “We are delighted to have extended and expanded our relationship with BNN Technology, which further demonstrates our commitment to China.

“We understand the power football has to engage and inspire across all ages and through working with BNN we can support the growth of grassroots football in China further through their ‘Coaching the Coaches’ programme.”

Darren Mercer, the CEO of BNN Technology, added: “We are to delighted to now become Arsenal’s exclusive ‘Coaching the Coaches’ partner in China, further expanding our relationship with one of Europe’s most successful clubs.

“This development will accelerate our activities supporting China’s football ambitions, while also delivering first class content to our online channels and gaining further high quality data to utilise across our other sales platforms.

“The success of the coaching programme to date has exceeded all our expectations and we remain committed to football as a driver of social engagement in China that will also strengthen the base of our consumer focused operations such as our new student platform.”