Arsenal’s chief executive Ivan Gazidis has insisted that Arsenal will ‘move quickly‘ to confirm the club’s ticket pricing plan if the Gunners finish in a UEFA Europa League place ahead of next season’s competition.
Arsenal must beat Everton and hope that Liverpool drop points at home against Middlesbrough, or City suffer a heavy defeat to have any chance of securing UEFA Champions League football for another season.
It’ll be the first full campaign in the Europa League since it changed from the UEFA Cup back in 1997/1998 campaign, where Arsenal were surprisingly knocked out by Greek side PAOK in the first-round.
With the level of disapproval from supporters increasing, it’s no surprise that some are starting to boycott matches, leading to awkward atmosphere at the Emirates.
The Arsenal Supporters’ Trust contacted club officials to propose an arrangement which would ensure season ticket prices drop by five per cent while also redistributing the seven cup matches currently included. AST believe that the Europa League group stage fixtures should be removed from the credit system, especially given the modest nature of opposition that Arsenal are likely to face before the knockout rounds.
They want these tickets to be priced at £10 and £20 with general sale involved.
As a result, these efforts would help to encourage greater attendance at a cheaper rate, to hopefully increase overall attendance figures and satisfaction in the red half of north London.
Then, the knockout stages would be priced at category B and C levels. Along with FA Cup matches, they’d operate under the same credit system as is currently being used.
In response to the proposal, Gazidis said this to the AST: “Many thanks for your thoughtful letter about pricing for next season.
“Although it is something we don’t want to happen, we have obviously given this a good deal of thought both this season and in previous years. I can assure you that the key objectives you have identified — fairness and strong attendances — underpin the work we have done in this area.“