Arsenal have extended their deal with their official betting partner, SportPesa, by three years.

Previously, the deal the two parties agreed upon in January of this year only covered Kenya but now it covers the whole of Africa.

Both parties signed the deal in a hot hair balloon (yep) at the Maasai Mara on Friday in a bid to help promote and grow grassroots football.

Speaking to Saturday Nation Sport, Arsenal’s head of partner services, Gordon Tannock, said, “We are elated to expand and extend our partnership to not just in Kenya, but Africa and the aim is to make both brands grow.”

Peter Silverstone, the Gunners’ Business Development Director, also had his say, praising the deal.

“Arsenal has a big fan base in Africa and an even stronger support in Kenya, and we have been pleased to partner and support the Sportpesa football initiative,” he said.

SportPesa’s Chief Executive Officer Ronald Karauri also chipped in, saying, “Enhancing and expanding our partnership with Arsenal gives us a wonderful opportunity to connect with more people all over Africa, through both our grassroots coaching and also promotional activities with the club and its players.

“Arsenal has a huge presence and support across the continent, and we will use that positively to contribute to the sustainable growth of a number of different sports but mainly football with a shared dream to see Kenya compete in the World Cup for the first time in 2022.”

What does Arsenal get out of this?

Gooners will get various benefits offered, such as official merchandise, Arsenal tickets and the chance to experience the Emirates Stadium hospitality, according to the official website.

As a club, we’ll see the brand mentioned on the LED displays that line the pitch on matchdays.

See, who said that Arsenal don’t get business done?

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A twenty-something writer living in North London. Likes caffeine, food that’s bad for her and Arsenal. Dislikes avocados, rudeness and Arsenal.