Corporate boxes are pretty bland affairs.
But no the PUMA non-corporate box at the Emirates which looks like somewhere you’d never want to leave.
Designed by GBH London, who describe it as a box that “sets new standards in hospitality at Arsenal’s Emirates Stadium. Traditionally an exclusive domain, the box seeks to redress that balance by elevating the iconic football terraces to box level.
“The space is packed with details celebrating the Red & White Army. Steel and concrete seating references the terraces of old, a 45 minute Highbury clock sits proudly at the ‘clock end’ and Highbury dressing room tiles adorn the walls, complete with graffiti chants fit for a Gooner.
“At the Non-Corporate Box, prawn sandwiches are not on the menu and it’s the fans that are the real heroes.”
Have a look inside: