Arsenal are continuing their expansion into Asia with an official Arsenal-themed bar and restaurant which will open in Shanghai.
The venue, which will be called ‘Arsenal Club Shanghai’ will open in the Lyceum Building in June. It will be run by Super Halo Sports Culture Development, who agreed an exclusive licencing deal with the club.
Feng Xuejun, Super Halo chief executive, said: “Through this landmark agreement with Arsenal we aim to set a benchmark for the football-themed entertainment industry and plan to make the Arsenal Club Shanghai the best sports bar and restaurant for football fans in Shanghai.”
“This will bring our fans in China closer than ever to the team and give them an authentic Arsenal experience away from Emirates Stadium,” added Vinai Venkatesham, Arsenal’s chief commercial officer.
As well as the chance to eat and drink in an Arsenal-themed environment, the venue will also feature life-sized player holograms as it serves up a menu of traditional English and European fare including pies, pints and fish and chips.