On February 24th 2018, Tottenham Hotspur made it 10 years without a trophy, but you wouldn’t have known it.

Spurs last tasted trophy success in the League Cup in 2008, beating Chelsea at Wembley.

That day ended a nine year wait for a major honour, but now Pochettino’s side have topped it by going a full decade without silverware.

When Arsenal went six years without a trophy, it was a major story. The Daily Mail wrote an article entitled “six years and counting” and they were far from the only ones.

Two years later and the likes of the Telegraph were rounding up all the silverware former Gunners had picked up with their new clubs since Wenger last won anything.

When Mesut Özil joined the club, we had months of stories about how he could help end the drought.

The “SinceArsenalLastWonATrophy” website was shared on social media hundreds of thousands of times.

Then, before the counter ticked over to nine years, Arsenal picked up the FA Cup.

Now Tottenham are at 10, but I haven’t seen a single article about the landmark.

The trouble is, no one really cares about Tottenham enough to write about them. As long as they keep ‘putting the pressure on’ the clubs that actually win the silverware, that’s good enough. As long as they finish above Arsenal, that’ll bring in the clicks anyway.

The deafening silence on 24th February 2018 tells you all you need to know about the relative size of the two clubs.