Arsenal will have to increase their offer by £12m if they want to sign Juventus winger Juan Cuadrado this summer.

That’s according to reports in the S*n, who have stated that the Serie A champions rejected an initial bid of £17.6m for the experienced Colombian and are holding out for £30m before agreeing to let him go.

The former Fiorentina forward is technically still contracted to Premier League champions Chelsea, but he’s set to join Juve on a permanent basis for £17m at the start of July after two seasons out on-loan.

Arsenal were said to be interested in taking advantage of Juventus’ current situation, having already signed Sampdoria’s Patrik Schick whilst keeping tabs on Bayern’s Douglas Costa as another genuine attack-minded acquisition this summer.

It was always unlikely that Arsenal would manage to persuade the Italians to do business for such little profit on the player, whom they still haven’t even purchased yet.

Cuadrado made 45 appearances across all competitions last season, scoring three and creating 10 assists. It’s fair to say that he played his part in Massimiliano Allegri’s side going forward, but if an improved offer of £30m is made, it’s likely that they will accept and let him leave to invest the money elsewhere.

Tottenham have also been linked as they look for attacking options to boost squad depth ahead of next season’s UEFA Champions League campaign, so Arsenal will need to act quickly if their interest in Cuadrado is more than just paper talk to sign the experienced forward.

Arsenal are long-term admirers of Cuadrado, having been heavily linked before he opted to waste a few years of his career by signing for Chelsea.