Arsenal have reportedly already begun their search for a new shirt sponsor even though they have two years left on their current deal with Emirates.

  • Separating stadium and shirt sponsor deals can maximise kit revenue
  • Emirates disillusioned with football and not renewing FA Cup partnership
  • FA looking for two major backers
  • Arsenal looking for new shirt sponsors

The Gunners appear to be on the hunt for a new shirt sponsor despite having a couple of years left with Emirates, who have stadium naming rights until 2028.

Emirates have reportedly become ‘disillusioned’ with football recently and are also predicted not to renew their £10m-per-year partnership with the FA Cup, which runs out next year.

Arsenal’s kit revenue currently brings in £30m-per-year and if they separate their shirt sponsors from their stadium sponsors, this can be maximised.

However, finding a new shirt sponsor will be easier said than done, since the Gunners will be going up against the England football team, Tottenham’s new ground, domestic cricket Tests, rugby’s Premiership and the Six Nations.

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